Marketing research leads to analysis paralysis Essay

Marketing research leads to analysis paralysis - Essay Example For example, Benz cars are one of the costly vehicles in the world. So it can be successfully implemented in developed or developing countries whereas it might not be an ideal choice for the people of underdeveloped countries. Consider Benz is trying to introduce their expensive vehicles in Indian market. In India, different geographical regions have different type of economies and Benz need to account for these geographical economical and cultural differences before formulating their marketing strategies. Sachin Tendulkar might be a better brand ambassador for Indian conditions whereas he may not be the same in Chinese conditions. Thus marketing is a complicated task which needs lot of researches and analysis for the successful movement of the product in a particular region or market. Millions of dollars spent for the market research and analysis by the marketers which lead towards a situation; analysis paralysis. Primary market research is based on the data collected directly from the market. It is classified into two categories; qualitative and quantitative based on the characteristics of the data collected. ‘Gathering of descriptive information, usually representing verbal or narrative data through open-ended interviews or focus groups usually come under qualitative data whereas gathering of numerical information that can be analyzed statistically through surveys come under quantitative data’(Small business notes, 2009) Open interviews composed of descriptive questions often used to collect qualitative data. The probability of answers like ‘Yes’ or ‘No’ would be avoided while formulating questions for collecting qualitative data through interviews. The interviewees would be forced to open their minds and to answer questions with more details if the questions are designed correctly. The greatest benefit of qualitative research is its ability gather dat a about the common trends, emotional motivators, and general likes and dislikes of the

Find causes of the problem in article Essay Example | Topics and Well Written Essays - 250 words

Find causes of the problem in article - Essay Example It would seem that the problem will not easily be solved because the reasons behind it are both economical and political. This quote from the same article practically sums up the causes for the problem: According to Education Department statistics, 12 percent of students at public two-year colleges reported having a disability of some type in 2007-8. Of those, 10 percent said they had a mental, emotional, or psychiatric condition, and 11.5 percent said they suffered from depression. Other studies indicate that the numbers could be higher: A fall 2009 survey by the American College Health Association found that 9.2 percent of college students at all types of institutions reported being diagnosed with depression, and 9.4 percent with anxiety. (2010) School counselors these days are faced with students who need more than just a shoulder to cry on and an ear to listen to them. These are problems that require a lot more time and participation in the students everyday lives, neither of which these counselors have a lot of. The outcome? Lack of manpower and unserviced students. The first reason that he presents is that the economic recession has caused an overflow in college enrollment since there are people of far more advanced ages who find themselves without jobs and in need of career retraining. The only place that they can get their retraining is in college. So, instead of having a single counselor deal with say 10 students, that person now deals with 50 - 100 students per day. Another reason for the lack of counselors would be that these educational institutions are not recession proof either. Even though they have an influx of students, the school administration still has to deal with other bills and costs that are needed in order to run the school, causing them to retrench certain employees. These retrenched employees usually come from the Guidance Counseling department. We have to recognize